If you are a real estate agent looking to launch your business online, it is one of the best decisions you can make to expand your market and reach. A website will allow you to optimize your business and attract valuable prospects looking for your services. However, there are various things to consider before taking your operations online. Choosing a domain name for your website is one of the most crucial elements, especially since it is how prospective clients will reach your pages. Here are four tips to help you choose an effective domain name for your real estate business.
- Consider whether you want to use your name for the brand
If you already boast a household name that many people recognize, then there is no reason why you should not use it as your domain. Although most people use specific keywords to search for services, you do not have to include all your keywords in the domain name. It may help with search engine ranking, but there is no guarantee. Engine ranking uses numerous aspects and algorithms. The priority is to create a memorable professional domain name that clients can closely relate to you or your business. For instance, if you own a Real Estate agents Eltham business, you can have pages with domain extensions that include the name of the agent. The website domain can also be your name. Most highly successful law and real estate firms use the name of their founders or even personal name of the agent.
- Keep the domain concise
You should keep your domain name short for obvious reasons. Brief names and taglines are easier to remember, and your customers can pass the message to their friends and family. However, avoid shortening the domain name too much, so it does not look like an acronym. Make sure it remains consistent with your brand name and business identity. It should fit on your business card and leave a professional impression that clients can quickly associate with your real estate business.
- Purchase all popular extensions if you can
Reputable website developers like Website design gold coast will advise that you lock down the primary domain name as well as its extensions for obvious reasons. If you only purchase “.com”, another agent may use the same domain name with a different extension such as “.net” or “.org.” Some entrepreneurs also specialize in buying and selling endless domains and will purchase variations of your domain, especially if you have significant online visibility. Locking your extensions protects you from the competition that uses variations of your domain name
- Consider buying misspelled domains
People often misspell common domain names in their online searches. Although search engines include a correction feature that suggests the right spelling, there is no guarantee the recommendation will redirect users to your website. If your domain name is among those that people commonly misspell, you can consider buying the misspell variations. For instance, if your domain name is “sydneylawhaven.com”, you can also buy “sydneylawheaven.com” to receive traffic from misspelled searches.
Conclusion
There are several other minor considerations to make when choosing a domain name for your real estate business. Remember to keep the domain name as close to your business name and identity as possible. It is also worth noting that your website ranking depends on various factors that include content and link distribution. Rather than choosing fancy keyword names, focus on what connects to your target market.
