TikTok has grown tremendously since its launch in 2016, and it’s now the go-to social media platform for businesses and individuals seeking to gain recognition and build a following. If you’re seeking to increase your TikTok following and reach new audiences, you might have come across the Promote feature, which allows you to turn your existing videos into ads with just a few taps. This post is your ultimate guide to using TikTok’s Promote feature.
What is TikTok Promotion?
The TikTok Promote feature is an easy way to supercharge your TikTok reach. With Promote, you can transform your existing videos into ads that reach your target audience, gain more views, drive traffic to your website, or even build a bigger following. Additionally, you can customize your promotion to suit your budget, timeline, and target audience. After the promotion, you can access metrics like views, likes, shares, comments, website click-through rate, audience age, and gender.
How to Promote on TikTok
Promoting your TikTok content is a straightforward process, but here’s a step-by-step guide to help you get started.
- Make a video and post it to TikTok. If you’re new to the app, you can read up on how to create a TikTok video.
- View the video and tap the “…” icon on the right-hand side to access the video settings. Tap the Promote icon, which looks like a little flame.
- Choose your promotion goal: whether you want more video views, website visits, or followers.
- Customize your audience. You can let TikTok choose for you, or you can select your audience based on gender, age range, and interests.
- Set your budget by choosing how much you’d like to spend each day and how long you’d like the promotion to run. As you tweak these numbers, you’ll see your “estimated video views” change. Tap next when you’re satisfied with your budget.
- Review your choices on the Overview page before you implement your campaign. Your video will then be submitted for approval.
Alternatively, you can access TikTok Promote by finding it in the https://best-usa-casinos-online.com/banking/cryptocurrency-online-casinos/ Creator Tools menu. To do this, go to your profile and tap the three horizontal lines in the top right corner. This will bring up a menu on the bottom of your screen — tap Creator Tools, then tap Promote. Choose one of your videos under the “promotable videos” heading, and follow steps 3-6 above.
What Kind of Videos Can You Promote?
Before promoting your videos, there are certain restrictions you need to keep in mind:
- The Promote feature on TikTok only works for public videos
- You can’t use Promote on videos with copyrighted sound. Instead, you’ll have to build your soundtrack from TikTok’s commercial music library of 500K+ sound clips. Original songs and sounds are acceptable too.
- Videos may be rejected for promotion if they violate TikTok’s guidelines.
How Much Does TikTok Promote Cost?
You can set your own budget for TikTok Promote and choose how much to spend over a set number of days. The minimum spend for a TikTok promotion is $2.95 USD per 100 followers, while the maximum spend is $1,000 per day. TikTok will give you a range of estimated video views as you set your budget and timeline. For instance, you can reach up to 1,000 views for as little as $1.95.
However, keep in mind that the specific audience you’re targeting can impact your reach. You’ll reach more people if your targeting is broader, but if you’re narrowing in on a super-specific audience,