Every businessman wants to get high ROI (return on investments) on their investments. This is the reason they think a lot before investing their money in anything. In the world of digital marketing, there are lots of potential platforms where you could invest money to generate leads and convert them into sales. The main question is which platform is better than others.
Beyond SEM and SMM
SEM (search engine marketing) and SMM (social media marketing) are really great methods if you want to generate some fresh leads. These two methods work best for beginners. SEM can be done with Google which is the world’s biggest search engine. Confusion occurs when people have to choose between Facebook and Instagram for SMM.
Features of Facebook
Facebook is the world’s largest social media platform. You can post your ads on Facebook just like other social media platforms or search engines. Your ad will be shown on the home page of targeted users. The best thing about Facebook is that you can create a Facebook fanpage to help you create more brand awareness.
Features of Instagram
Instagram is a subsidiary of Facebook. You can post ads on Instagram similarly as you post on Facebook. Instagram is basically a photo-sharing platform so visual quality matters here. Instagram has its own feature of adding stories (Facebook started using this too but Instagram has been using it way before Facebook}. You can add a link to your landing page or website in those stories and ask people to visit your website or landing page.
Which one is better
You cannot choose to pick one if you look at today’s scenario. There is a lot of competition and it is better if you target them both. There are services like Instagram follower services[jasa follower instagram, which is the term in Indonesian]and Facebook likes services provided by experts to help you get followers and likes easily in the beginning.
The conclusion is that both platforms are equally important.
