In this era of technology, Instagram has proven to be one of the most preferred social media platforms that are being used both for recreational purposes and promoting businesses. If you are a business owner and still do not have an Instagram account, you are the one who is stopping your business to grow further. Understanding the benefits of using Instagram for growing any business is important, but before that, you should be confident that investing your time and effort here won’t be regrettable by you.
Let’s know a short history of Instagram before we dive into details of it. This photo-sharing app was created in 2010 and since that time the platform has been serving the users and never stopped being creative and innovative. After the launch of this app, it has gained a record amount of users compared to other social media platforms, such as- Facebook, LinkedIn, Twitter, Snapchat, etc.
The CEO and owner of Facebook, Mark Zuckerberg bought Instagram after just a few months of its invention because of the growing popularity. Instagram has proved to the vast population that it is one of the most user-friendly and profitable platforms for any business or brand. However, you can’t become successful overnight by just creating an Instagram account.
You have to follow a few rules which will help you to gain a successful business profile in near future. The first step towards that would be to have a verified Instagram account. The verification process will be done and the Instagram moderators will look over your profile to see if you deserve the verification badge or not.
But having a verified business profile will be a booster for your brand to go wild. To have that blue tick beside your user name, among other stuff, you will need to have a certain amount of followers in your account. Gaining followers isn’t an easy or simple task and it won’t happen overnight. So, you can take an alternate path to get free Instagram followers instantly and grow your business by being verified.
However, in this article, we talk about the ‘stories’ feature of Instagram and the use of it for growing a business.
Interaction with your followers
‘Stories’ will help you to interact with your followers directly. You can even choose to go live on Instagram on various occasions or whenever you want. By communicating with your followers, you are making sure that you appreciate their involvement in your page and this will keep them interested enough.
You can repurpose your contents
Repurposing content can create a huge profit. You can use previous content of yours from another website and repurpose it while sharing it via ‘stories’.
You will be able to maintain visibility
By using this feature, you are making sure that you are maintaining proper visibility which is very important for a business.
There will be transparency
Transparency is very important for a business and you can share behind the scene photos or videos via stories to communicate with your consumers.
